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SfEP Guide - Marketing Yourself: Strategies to promote your editorial business, 2nd edition (PDF VERSION - MEMBERS ONLY)    
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Sara Hulse
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Developing a Marketing Strategy:Cost-effective ways to market your editorial business

Sara Hulse offers a straightforward, concise guide to the practical steps that editorial freelances can take to market themselves. It's not about putting together a fancy, overcomplicated plan – it's much more about teaching yourself to think how you can make the most of your existing clients, as well as targeting new ones.

Many of the tips found throughout the text have come directly from SfEP members, based on their direct experience of what works. This guide has been written to inspire you and to encourage you to seek information and support from the sources and organisations listed in the appendix.