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SfEP Guide - Your House Style, 2nd edition: Styling your words for maximum impact (HARD COPY VERSION)    
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Christina Thomas
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Your House Style: Styling your words for maximum impact

A badly presented document, publication or website loses credibility quickly when the reader is distracted by inconsistent spelling and usage and badly presented figures and measurements.

The cure? A well-thought-out editorial house style to guide everyone who works on a document, publication or website.

This guide outlines the value of a house style and reveals how to go about constructing such guidance if you don't already have it. It will alert you to the many ways in which content, whether printed or online, can disappoint, simply through inconsistent usage or presentation.

Working through this will help you identify weaknesses in your written content and enable you to devise a style guide that can be used by everyone concerned to iron them out.